ecommerce platform

eCommerce Content Management System (CMS)

Content management overview

• Maintain web page and product content using sophisticated web accessible content management system
• Maintain multiple websites and online stores in one central system
• Maintain multiple price lists
• Setup discounts, coupons, related products and personalisation options
• Multiple Import and Export options
• Configure order management workflow and email content
• Easily edit invoice, shipping and despatch notes
• Control each administrators access level 

Integrated web content management system

The tradeIT ecommerce platform incorporates conductIT, Red's fully functional web content management system. This makes it easy for non-technical staff to manage, update and refresh website content in-house. It’s the ideal way to ensure your website stays as up to date and in-tune with your visitors needs as possible whilst simultaneously cutting costs.

"Delivering real cost and time savings by putting you in control
of your website instead of an expensive outsourced agency"

Content editing

Content is more than just text copy. The tradeIT ecommerce platform allows you to quickly make changes to all the elements of your ecommerce website, including:

• Integrate and position interactive web tools and objects.
• Edit and control meta-data to improve keywords and search engine ranking.
• Implement changes rapidly – instantly responding to industry issues and business needs.
• Access the back office and make content changes from anywhere in the world via a web browser.
• The Word style interface enables all major functions to be accessed such as formatting, adding links, adding pictures and video as well as the ability to construct tables and forms.

Content management

• A media manager and document manager are built into the system, allowing you to effectively control, manage, implement and display all your images, documents, video’s and media.
• Maintain version control. All page updates and changes are stored – giving you the reassurance that no old pages are lost and the ability to quickly roll back pages to previous versions.
• The ability to schedule go-live and expiry dates for content enables you to plan ahead and automatically implement changes.

User control

• Workflow and authorisation procedures are built in, allowing publishers and administrators to perform tasks quickly, accurately and with consistent results.
• Tailor access rights for users and user groups. You control who has the right to make changes, who has the right to approve changes and who has the rights to publish content live to your website.

Template editing

All pages within the tradeIT ecommerce platform are built around templates – these control the structure and layout of your web page, ensuring conformity to corporate image and usability guidelines and making sure content is correctly positioned.

• Because the system is built around Microsoft ASP.NET a competent web developer can rapidly build and implement new templates.
• Templates can dynamically deliver the same content in templates suitable for PDA’s, PC’s and mobile phones so that your customers can access you site whatever browser technology they are using.
• Maintain branding and corporate consistency, and rapidly implement branding updates across large numbers of pages by changing the template, without having to manually change every page individually.
• Develop multi-lingual templates to dynamically deliver content across the globe to diverse customer segments.

Secure and flexible adminstration

The tradeIT eCommerce platform is designed to be maintained by non-technical administrators and secure workflow structures can be tailored to complement the way your business operates.

"Sophisticated hi-tech ecommerce functionality designed for non-technical users"

The ecommerce administration system gives you full and secure site management functionality to control content, layout, structure, meta-data, product catalogues, pricing, promotions and ecommerce orders.

Secure ecommerce website administation

• Multiple administrators can access the back office from any online PC via a web browser – allowing them to make website content changes wherever and whenever they are.
• Accessing the ecommerce back office system via a web browser means that there’s no need to install software on a computer – giving the ultimate staffing location flexibility.
• Enhanced security protocols mean that you can lock down access to specific IP addresses, while SSL certificate encryption helps to protect data transfer integrity. Your business dictates exactly who can access your administration system and where they can do it from.

Configurable administrator access

Easily manage and control multiple administrators access and publishing rights, ensuring that only the right people have access to change and update particular sections of your ecommerce store.

• Set access levels for individuals and administrator groups. Control exactly who can do what where - down to individual page level.
• Site administrators manage and maintain the technology system.
• Content authors prepare and upload new content while content publishers check and authorise content changes and then publish them to your live website.

Sophisticated online catalogue management

Essential to effective ecommerce software is the ability to quickly and competently manage your online product and services offering and tradeIT makes this easy to do. Infinitely scalable, the catalogue can handle an unlimited number of products, categories, sub-categories and product attributes. Therefore your ecommerce platform can continue to grow with you as your business grows or diversifies into additional markets.

“Flexible, adaptable, dependable and robust”

• Unlimited products, categories and subcategories.
• Multiple product descriptions, images and attributes for effective customer targeting.
• Unlimited product variations such as size and colour.
• Manage multiple price lists.

Improve ecommerce customer targeting

The tradeIT ecommerce platform allows you to assign multiple descriptions, prices and promotions to each product or product group. This means that you can easily and effectively push personalised content and offers to customer groups or individual customers and trade accounts, enriching their experience, encouraging repeat visits and increasing sales.

• Push targeted product images, features and benefits to different customer groups to increase relevance and sales conversions.
• Differentiate your content and prices between B2B and B2C customers.
• Improve international sales by presenting content to customers in their own language and currency.
• Multiple price lists are easily managed and allow you to offer personalised prices and offers to your key customers and accounts.

Systems integration saves time and money

tradeIT can be configured to effectively communicate with your stock, ordering and accounting systems to ensure accurate sales and stock holding reporting. All of or parts of the product catalogue can quickly and easily be imported or exported, allowing rapid response to market conditions while saving both time, resource and money:

• Batch importing price changes and content updates allows you to manipulate data in excel and then upload to your ecommerce store in one easy step
• Real time or scheduled communication with in-house legacy systems ensures accurate and pertinent sales and stock reporting, helping you keep in touch with your profitability and business trends.

Ecommerce trading rules ensure online conformity

The tradeIT ecommerce software platform can be customised to enforce your own set of business rules:

• Powerful tools allow you to configure your own trading rules.
• Set your own limits on price discounting and minimum margins helps to filter out pricing errors and protect your margins.
• The ability to set go-live and take-down dates in advance for product availability, content changes, prices and promotions help you to effectively plan and execute online campaigns.
• Upload products and content safe in the knowledge that they will only be available to customers when you want them to be.

 On to... eCommerce Online Marketing