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TradeIT

tradeIT eCommerce Software Solution

eMarketing for Online Retailers

Maximise your ecommerce sales opportunities, encourage repeat customer visits and purchases with the range of emarketing tools and functionality that are integrated with the tradeIT ecommerce system. Contact Us via our ecommerce software enquiry form to find out how we can help your business.

"Whether it's pushing products to affiliates, managing email campaings or offering
personalised vouchers and discounts, tradeIT can help maximise your marketing strategy"

eMail

The tradeIT ecommerce solution incorporates a fully functional email campaign manager that allows you to effectively communicate with your customers.

  • Manage automated responses, such as order confirmations. You decide when your customers are emailed and what the email content is. Tailor automated responses to specific customer types.
  • Design and build emails in-house with the easy to use email builder that allows you full control of imagery, layout, content and links. Send emails in both HTML and text versions – ensuring your customer can always read your email content.
  • Manage email lists and mass email to customer groups from within the back office application.
  • Import and promote to external and 3rd party email lists.
  • Monitor bounce backs and unsubscribe requests automatically.
  • The ability to measure and report on response and conversion rates allows you to continually hone and improve on your email communications.
  • Integrate promotions into your email campaigns to drive sales forwards. Dynamically generate customer group or individual vouchers and promotions for each customer from within the tradeIT ecommerce system.

Contact Us via our ecommerce software enquiry form to find out how we can help your business.

Dynamic eCommerce Sales Promotion Tools

Generate and manage a wide variety of sales offers to maximise the conversion of site visitors into customers. Offers can be personalised to individual customers and customer groups or made publicly available. They can be integrated into your email campaigns and off-line mailings. Offer types available include:

  • £-off discounts
  • %-off discounts
  • Voucher codes
  • Free gifts
  • Volume discounts
  • Shipping discounts
  • Up-sell and cross-sell offers to increase basket size and turnover

Marketing Integration

  • CRM – the tradeIT ecommerce system can be integrated with CRM packages such as ProspectSoft to help you understand and examine your customer base – in turn helping to improve sales conversion rates.
  • SEO – the ecommerce system gives you the functionality to edit and control your own content and meta data. Implementing a keyword campaign will help to improve search engine ranking and drive additional visitors to your site.
  • Dynamically deliver content and promotions to your affiliates while measuring their sales success. Manage them through integration with 3rd party affiliate applications such as Affiliate Window.
  • Push your products to price comparison engines such as Dealtime, Kelkoo and Google Base etc.

On To... eCommerce Platfrom OR eCommerce Software Enquiry Form

Contact Us

Quote marks We’re already building a large database of customers and the e-marketing tools are proving invaluable in generating repeat business Quote marks

Fiona Fairweather, E-Commerce Manager, Peacocks