eMarketing services

price comparison engines

Price comparison engines, or shopping search engines, such as Kelkoo, Dealtime and Pricerunner are successful at achieving high rankings on the search engines on organic search, and through this, and their own marketing activity, they achieve very high visitor numbers.

For retailers selling online, the price comparison engines can therefore be an effective way to attract new customers to your site, and because they operate on cost-per-click, they can be cost-effective too.

Higher conversion

The cost-per-click from a price comparison engine is typically many times more than buying a particular model number as a keyword on Google or Yahoo! However, it all comes down to conversion rates – conversion of visitors clicking through from price comparison engines will often be much higher than visitors clicking through from a Google sponsored link.

promoteIT – a higher ROI

The benefits of working with Red Technology to set up your price comparison engine campaigns are:

advice on which PCEs are best for different categories of product, based on traffic, the way they present their information, and the cost-per-click
campaign planning: modelling ROI analysis based on budget, cost-per-click, click-through rates, conversion, basket values and margin
campaign implementation: setting up dynamic feeds to the PCEs
bid management: not all PCEs work on a bid basis, but for those that do, we manage the bid process to optimise cost-per-click and rank
reporting: we provide comprehensive reporting and analysis on campaigns together with recommendations on future activity