Online Marketing Services

Acquisition, conversion and retention

Red has many years experience working with its clients to maximise the success of their websites. We provide consulting and enablement servcies across the online marketing spectrum:

• Acquisition
• Conversion
• Retention

Acquisition

Search engines

Red can assist your understanding of methods to increase the number of relevant visitors to your website and provide services to ensure their success. Acquisiton services typically feature a mix of search engines, affiliate networks and price comparison engines.

Red can assist you with market and keyword research and onsite content and keyword optimisation. In addition, Red provides reporting and enhancements services.

Red's content management and ecommerce platform allows for deployment of search engine friendly websites and the tools to allow easy editing of content, meta data and tags.

Price comparison engines

Price comparison engines, or shopping search engines, such as Kelkoo, are successful at achieving high rankings on the search engines on organic search, and through this, and their own marketing activity, they achieve very high visitor numbers. For retailers selling online, the price comparison engines can therefore be an effective way to attract new customers to your site, and because they operate on cost-per-click, they can be cost-effective too.

Affiliate networks

Affiliate networks can offer the best mix of traffic and commission rates, based on your target audience, product set, average basket value and margin. Affiliate networks can drive substantial numbers of targeted visitors to your website. Paid on a commission on actual sales basis rather than cost-per-click, affiliate marketing can be more accountable than search engine marketing and price comparison engines.

Red's content management and ecommerce platform includes a data feed manager to integrate seamlessly with affiliate networks and price comparison engines.

Conversion

In order to improve conversion rates, be that enquiries or orders, a website can be analysed using web statistics, design experience and usability feedback. An example of the tools and services that Red uses to improve its clients conversion rates follow:

Design & Usability 

There are a growing number of best practise design and usability considerations that can easily be leveraged to improve your websites performance. It remains of the utmost importance to solicit and act upon feedback from users of your site. Huge improvements can also be made by acting on statistics derived from web analytics and split testing solutions.

Analytics

Google Analytics is a free tool that provides the capability to analyse visitors behaviour on your website. For best of breed requirements Red also works with web analysis tools provided by Coremetrics and Omniture.

Split testing

Tools such as Google Website Optimizer allows marketers to measure the effects of different content on their landing pages against user response, and thus select the best performing page. 

Retention

Email is a cost-effective way to keep in touch with your customers and prospects, and entice them back to your website on a regular basis.

Red can help you tp create email campaigns that maximise the number of opens and click-throughs because of our understanding of what works from both a communications and design perspective.

Red's content management and ecommerce platform includes an integrated email marketing tool that ensure large volumes are handled efficiently, and the subscriptions and bouncebacks are managed seamlessly. Benefits of an integrated email marketing tool include mailshot order value reporting as well as the ability to easily create lists of visitors that have abandoned shopping baskets and target them with offers.

Please contact us or read more about Red's content management system, ecommerce platform and ecommerce solutions.